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The Art of Business Networking

The Art of Business Networking

First impressions are critical to developing lasting business relationships. This course helps you understand various networking techniques and develop your informal conversation skills. You'll discover how to change your conversation patterns to improve the effectiveness of your networking. Plus, you'll investigate the hidden meanings in conversations and discover a step-by-step method for making a positive first impression.

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Lessons

Lesson 1: When, Where, and Why to Network

We'll start with an overview of what networking is and isn't, then we'll move on to the best places to network.

Lesson 2: The First Seven Seconds: Making the Best First Impression

Now that you understand the dos and don'ts, you're ready to learn how to create a dynamic and positive first impression.

Lesson 3: What to Say

The words we say at a first meeting account for less than 10 percent of the total communicated message. Still, we have to say something!

Lesson 4: What Not to Say

Knowing what not to say in networking situations is as important as knowing what to say! In this lesson, you'll learn the phrases and topics to avoid in business networking conversations.

Lesson 5: Thinking on Your Feet

You can never completely plan for all the conversations you'll have, but you can learn how to think on your feet and respond intelligently. This lesson gives you some tips.

Lesson 6: Reading Your Audience

Now you know the body language, tone, and words to use to make a good impression. But how do you know if you really are making a good impression? Read on and find out.

Lesson 7: Identifying Personality Types

In this lesson you'll learn the basics of identifying personality types so you can tailor your conversational style to the person you're speaking with.

Lesson 8: Selling to Your Audience the Way They Want to Be Sold To!

You don't have to be pushy or obnoxious to be a good salesperson. All you have to do is identify how the other person is most comfortable being sold to. That's what this lesson is all about.

Related Information

Power Networking: How the Biz Does Business

Power Networking: How the Biz Does Business

Go behind the scenes and find out how successful producers used marketing, advertising, brand building, and more to become some of the top names in the entertainment industry in the "Power Networking: How the Biz Does Business" webcast, sponsored by OPEN from American Express®. Join host Peter Bart, Editor-In-Chief, Variety, online moderators Susan Sobbott and John Jantsch, along with successful producers Sydney Pollack, Lawrence Bender and Nancy Meyers as they share insights to help grow your business.

American Express® Business Gold Rewards Card

American Express® Business Gold Rewards Card

Apply today and let the built-in Membership Rewards® program reward you and your business. You can earn up to 100,000 points in your first year alone, that’s enough for 4 domestic round-trip airline tickets. And with so many ways to redeem points — from travel to treats for you and your employees — you’ve got support that can help build your business. (Terms and Conditions Apply.)

Make Mine a $Million Business

Make Mine a $Million Business

Co-founded by Count Me In for Women’s Economic Independence and OPEN from American Express®, this organization helps women entrepreneurs build million-dollar companies. Each year, the group’s award program presents women with money, mentoring, and marketing support.

What You'll Learn

  • Develop your interpersonal skills so you can woo and wow any potential prospect
  • Get some tips for confidently entering a room full of strangers and holding your own
  • Understand which conversation-stopping phrases and expressions you should never use
  • Become familiar with the rules of effective business small talk

Other Courses

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