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Start-Up Basics for the First-Time Entrepreneur

Start-Up Basics for the First-Time Entrepreneur

If you're starting up a business for the first time, this course will provide a helpful overview of what to expect, what you should know, and what to watch out for as your entrepreneurial adventure begins. The course is based on The McGraw-Hill Guide to Starting Your Own Business by Stephen C. Harper.

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Lessons

Lesson 1: Do You Have What It Takes to Beat the Odds?

This first lesson presents the basic prerequisites for start-up survival and success, then offers assessment tools so you can see if you have what it takes to succeed as an entrepreneur. You'll get valuable tips for making sure you're not one of the losers.

Lesson 2: Identifying New Business Opportunities

If you think all the good business ideas are taken, think again. Behind every problem of modern life is a solution -- and therein lies a business opportunity. This lesson walks you through Stephen Harper's six-step plan for finding and evaluating business opportunities.

Lesson 3: Prerequisites for Start-Up Survival

We'll continue to build on what we've learned by taking a look at how successful entrepreneurs capitalize on gaps in the market and find customers who need a new product or service. You'll get a preview of what all successful start-ups have in common, and learn strategies for getting started on a solid foundation.

Lesson 4: Tips and Strategies for Entrepreneurial Success

Getting a business going isn't the same as keeping it going. In this final lesson, we'll take a look at where many businesses fail, and review some strategies you can incorporate from the beginning to avoid the most common pitfalls.

What You'll Learn

  • Understand some basic prerequisites for start-up survival and success
  • Assess whether you have what it takes to succeed as an entrepreneur
  • Learn how to find gaps in the market and take advantage of entrepreneurial opportunities
  • Explore strategies for maximizing your investment of time, money, and energy

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