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Online Marketing Trends and Your Small Business

Online Marketing Trends and Your Small Business

Online marketing can be an extremely cost-effective approach for small businesses. This course gives you an overview of blogs, podcasts, viral marketing, RSS feeds, permission-based marketing, and search engine marketing (SEM). You'll explore the relevance of each trend to small business marketing, see examples of effective implementation, and get tips for leveraging these strategies to promote your business.

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Lessons

Lesson 1: Online Marketing Trends and SEM

You'll start by learning about online marketing in today's business climate, then get an overview of search engine marketing (SEM) and find out how it can benefit your small business.

Lesson 2: Straight-to-Consumer Marketing: Blogs, RSS, and Podcasts

Get an overview of three online marketing trends that consumers are incorporating into their lifestyles: blogs, podcasts, and RSS. You'll find out what they can offer and whether you might want to incorporate one or all into your marketing strategy.

Lesson 3: Permission-Based Marketing and Viral Marketing

This final lesson covers two important "push marketing" tools that let you partner with the consumer: permission-based marketing and viral marketing. It also provides guidance for plotting the right marketing strategy to incorporate some of the new options covered in this course.

What You'll Learn

  • Get an overview of the current trends in online marketing
  • Discuss strategies for leveraging online marketing for small enterprises
  • Explore blogs, podcasts, viral marketing, RSS feeds, permission-based marketing, and search engine marketing
  • Study the elements of effective online marketing and how to implement individual strategies
  • Learn about combining elements to create an online marketing plan

Other Courses

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