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Fire Your Boss: Start Your Own Business

Fire Your Boss: Start Your Own Business

Have you ever wanted to strike out on your own and become an entrepreneur, with all of the risks and rewards it entails? Discover the key elements you need to consider before launching your own business, and learn to create your road map to entrepreneurial success.

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Lessons

Lesson 1: So You Think You're an Entrepreneur

Starting a successful business means asking the right questions, the first of which is: are you an entrepreneur?

Lesson 2: Does Your Big Idea Hold Water?

Having an idea and having one that will actually succeed are two very different things. Evaluate your concept and take a quick look at a few financing options.

Lesson 3: What's Your Game? Telling Others

It's importance to develop a unique selling feature to make you stand out from your competition. This lesson will cover how to write an elevator pitch, identify and mine your niche market, get to know the competition, and understand customer value.

Lesson 4: Hey, You! We're Here! Marketing Basics

This lesson covers the different elements of communicating with the customer. We will discuss the use of different media, the message we are communicating to the customer, and an integrated approach to promotion.

Lesson 5: Getting It Out There: Distribution

Even the best product won't get you very far if you can't distribute it to customers. Learn how to develop an effective strategy to deliver your product or service to your customers.

Lesson 6: Staying Clean, Part I: Legal Entities and Taxes

What sort of legal entity should your company be? How will that affect your tax payments? This lesson answers those questions, and more.

Lesson 7: Staying Clean, Part II: Insurance and Accounting

Beyond corporations and taxes are the ways a business must spend and keep track of money. In this lesson, you'll learn what kind of insurance you really need for your business and whether you should do your own accounting.

Lesson 8: Pulling It All Together

It's time to organize everything you've learned and incorporate it into a business plan that can serve as a road map to business success.

What You'll Learn

  • Examine the key elements of a successful business
  • Learn methods for differentiating your product or service
  • Determine fair pricing for your product or service
  • Understand how to communicate value to your customers
  • Learn strategies for building a successful management team
  • Learn how to create and package your business plan

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